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Dr. John Anderson
Global Marketing Flexo Plates

June 17, 2009

Where in the Flexo World is Dr John? Issue 1 - Colombia

Since joining Kodak at the end of 2007, a key part of my role is evangelist for flexo, internally and externally of Kodak, and globally to grow the flexo industry. To date I have been to Europe, North, Central, and South America plus Asia. As I travel all over the world visiting Flexo printers and trade shops, as well as other packaging printers, I learn a lot that people like me to share.

It has been suggested that as I do this I could share my findings in a blog series titled "Where in the Flexo World is Dr John?"



The latest trip was to Colombia, my first to South America and now completing a full count for continents visited except Antarctica. In the current economy, Colombia was a real surprise. There are a few reminders of their troubled past, like each motor bike rider is required to have ID vests, but the country has had 8 years of stable government. Everywhere you look there is construction, investment, and signs of growth (they did not take the bad loans as in the US) and their economy is only a little soft, but doing very well.

What we saw at every printer visited were new investments, many presses less than a year old in every site, the newest and most advanced technology, and a client list of who's who for the top packaging brand owners. They also are keen to listen and learn more to improve the print quality they can achieve. They employ many engineers, and apply total quality management and preventive maintenance throughout their operations. They are often self sufficient operations, with film blowing or ink manufacture operations.

There are some of the best analog printers we have ever seen, achieving resolutions and results that mean that going to traditional LAMS digital plates will be a clear step backwards for them.

It is clear that much of the print is for local use, but increasingly it is for export to the US and Europe, and with the investments they are making now, there is the potential that as the world economies recover and demand increases they will take high quality print from other countries in the Americas, and become a major export force, like Turkey does in Europe, especially flexible packaging.

This is a country Tom Kowalski and I look forward to returning to very soon and continue to learn more before extending our introduction to Latin America with Walter Murillo, with a trip to several of the southern cone countries soon.

Two personal lessons from Bogota is that in traffic red lights and stop signs are only optional, but a U-turn will get you a special spot fine from the police, and yes you really need at least 3 hours at the airport for international flights.


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